Caspar Lee

Nearly nine-million YouTube views in less than a year, 168 000 subscribers, 118 000 Twitter followers. Those are fairly impressive figures, the kind of numbers that most brands would kill for. So how come nobody in South Africa seems to have heard of Caspar Lee?

I was first alerted to the existence of this baby-faced 18-year-old by @MartinYoung — a fellow resident of Lee’s hometown of Knysna in the Western Cape. I asked the interns at digital agency Quirk if they’d heard of him. Nobody had a clue who he was. That’s when Lourie Campher and I started doing a bit of digging — and what we found surprised us.

Read more: http://memeburn.com/2012/10/caspar-lee-a-south-african-web-star-unknown-in-his-own-country/